Super Bowl 2024: how did the biggest sporting event of the year go

In the West, sports have long become show business, and the wild popularity of the Super Bowl is proof of this. The Super Bowl is essentially just an American football game, but media managers have made it an event comparable to the Oscars and Grammys in terms of promotion and stellar turnout. So what do we know about the Super Bowl—and how did it go this year?

What is the Super Bowl?

The Super Bowl, or Super Bowl, is the season finale of the National Football League in America and the main American football sporting event of the year. In 2024, the Kansas City Chiefs and San Francisco 49ers battled at Allegiant Stadium in Nevada. For those who follow the Super Bowl (or its headliners), the names are familiar—the same teams made it to the finals in 2020.

Who performed at the 2024 Super Bowl?

As we said, the Super Bowl is no longer just a competition with fans in the stands, but a real show. Each year, the event assigns a headliner—an artist who performs during the Super Bowl halftime show. In 2023, Rihanna performed there, showing the whole world her pregnant belly in a Loewe jumpsuit.

Usher was the headliner in 2024. The rapper performed his hits (for example, the main track of the early 2000s, “Yeah!”) and presented his new album, “Coming Home.” In addition to Usher, Post Malone performed at the Super Bowl with the song “America the Beautiful.”

Who starred in the Super Bowl commercial?

Celebrity advertising is a Super Bowl tradition. They advertise everything a fan might need: chips, alcohol, home rental services. Many are surprised that stars of this level appear in advertising – but, according to sources, the fee for 30 seconds of a commercial reaches $6 million.

For example, this year David and Victoria Beckham starred in advertising – what’s funny is that Vicky was wearing a T-shirt with the inscription “My Father Drives a Rolls-Royce” (a reference to her recent documentary, where the star claimed to come from a “working class” background). Jenna Ortega starred in snack commercials, and the Kardashian-Jenner family “momager” advertised cookies.

We also remember the ad with Sarah Rafferty, Rick Hoffman and Gina Torres – Meghan Markle’s colleagues in the TV series Suits. Recently, sources have been increasingly writing that the producers have decided to revive the series – because the actors are increasingly being seen together. Only Meghan Markle, as insiders say, refused to participate in the sequel.